Role Interface design
Robeco offers a ton of content and insights but in their then current website it was widely scattered and very decentralized, with country websites often lacking the ‘rich content’ feel that the global website did offer.
I worked closely with UX designer Rens Meyer. We won the pitch but because of my move to Momkai only a couple of weeks later I was no longer involved in the phases that followed.
Robeco worked together with London-based agency AML to create a campaign that also heavily defined the Robeco style going forward.
It shows people or objects in a world built up of wireframes that portray how we look at the world. It’s not just about seeing the ‘surface’, but what is underneath. To analyze it, understand it and go beyond the obvious.
We took those lines and made it an integral part of the new layout.
Especially the fund pages contain a lot of data so it was extra important to keep the design as clean as possible, using the line framework to keep the content clear and structured.