Red Bull
Red Monday

Red Bull
Red Monday

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Period  2017
Agency  Momkai
Role  Concept design

Period  2017
Agency  Momkai
Role  Concept design

Period  2017
Agency  Momkai
Role  Concept design

Period  2017
Agency  Momkai
Role  Concept design

A worldwide concept of legendary parties hosted by Red Bull. Exclusively for people who work the weekends, who do everything except partying.

Red Monday is Red Bull’s big thank you to the industry. Organized in big cities all over the world but lacking a single, unifying identity.

Lead designer Martijn van Dam created the logo and together we worked on the different applications, with creative direction by Harald Dunnink. I only included the work I did below, as much more was made in just a short time.

The logo

Designed by Martijn van Dam and the basis of the work that followed.

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Before the event

To highlight the exclusivity each guest would get their own personalised invite to claim their ticket. We build excitement by announcing the line-up and showing an aftermovie of previous editions.

Before the event

To highlight the exclusivity each guest would get their own personalised invite to claim their ticket. We build excitement by announcing the line-up and showing an aftermovie of previous editions.

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During the event

The Red Monday atmosphere is apparent throughout each venue with posters and custom menus among other things. There are pre-defined options as well as material that allows for localisation.

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After the event

We keep the Red Monday vibe going by sending guests home with souvenirs, and you can relive the party on the website with professional photos and videos.

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More work

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De Correspondent
Interface design

Bugaboo
Interface design

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Mexx
Pitch design

Robeco
Pitch design