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Bugaboo
E-commerce platform

Bugaboo
E-commerce platform

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Period  2015 – 2017
Agency  Momkai
Role  Interface design

Period  2015 – 2017
Agency  Momkai
Role  Interface design

Period  2015 – 2017
Agency  Momkai
Role  Interface design

Period  2015 – 2017
Agency  Momkai
Role  Interface design

The mobility brand Bugaboo revolutionised the world of stroller design, starting 15 years ago. Momkai created the strategy, design and front-end of the Bugaboo website and app.

When I joined the team the new website had just been launched, including a new online identity and a brand new configurator. Since then, almost every page has been completely revamped and we added a few extra sections.

I worked closely with fellow designer Martijn van Dam and UX designers Harmen van Balen and Thomas Dow, with creative direction by Harald Dunnink.

A new home

With the addition of Luggage, Bugaboo moved from being a pure stroller brand to an all-round mobility brand.

The new homepage reflects this change, as well as big space on top for whatever is currently trending.

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Product pages

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A new way to explore & organize accessories

A new way to explore & organize accessories

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Compare strollers

With five types of strollers it can be difficult to choose which one is right for you. This tool can help make that decision a lot easier.

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The Bugaboo
Passport App

The app helps you get the most out of your Bugaboo with personalized tips & tricks, inspiring stories of Bugaboo owners from around the world and customer support only a tap away.

I worked on the 1.1 version with changes such as a revamped menu bar and home screen, an easier way to register your product and a completely new onboarding process.

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More work

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Robeco
Pitch design

Robeco
Pitch design

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De Correspondent
Interface design

De Correspondent
Interface design